I assume that a lot of thought went into the decision by Nike to re-sign Michael Vick to an endorsement deal.

Two years ago the world’s top sports apparel company dropped Vick after he was indicted and pled guilty on dog-fighting charges.

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It’s always interesting how the sponsor thing works out when sports stars get in trouble. There is a lot of hypocrisy involved.

Sponsors make the real decisions where sports are concerned. And clearly Nike is betting millions that the pressure is finally easing on Vick and that it is okay to do deals with him again.

His agent Joel Segal said – “Mike has a long-standing, great relationship with Nike, and he looks forward to continuing that relationship.”

This is a down economy right now and Vick in good times and bad is still big business. His Atlanta Falcons jersey was always a huge seller. Now his Philadelphia jersey exceeds the sales of the Eagles’ injured starting quarterback Donovan McNabb.

No matter what the so-called experts said about his ability to play quarterback, Vick was far and away one of the leagues most popular players. And he was certainly the most explosive and dynamic.

What the NIke deal may also suggest is that the image makeover that Vick is undertaking, by speaking out against dog-fighting and animal abuse wherever and whenever he can, is working. Either that or we have misjudged just how much the public cares about this issue.

A couple of things to watch for:

Let’s see if Nike gets hurt by this decision. (I think Nike will be fine)

It’ll also be interesting to find out whether other sponsors will sign Vick to endorsement deals.

As it stands now, Michael Vick is proving that the court of public opinion will certainly judge, but will not always convict.

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